CSR

Top 5 Reasons to Love CSR

At Creative Media Live, we believe Corporate Social Responsibility (CSR) should be part of every corporation's DNA.  Although there are many strategic business reasons to incorporate a CSR plan, we believe it's simply, the right thing to do. 

Here's why you should care.

Understanding CSR

There are two kinds of Corporate Social Responsibility (CSR); 1) Providing funding and resources for social causes and organizations and, 2) Developing a long-term plan to provide products or services that better serve the world, help the environment and/or build sustainable programs for social change and education. Goal: incorporate them both and integrate into corporate strategies. Here's the top reason to get CSR'd now.

1 Do We Really Care Bout a Bad Reputation?

Yes! You should. In today's world you gotta have a social responsibility platform, yes, platform. Why? People care about companies that care about their employees, their community, the environment, education and the future of the planet. Companies with a strong CSR commitment foster employee productivity and loyalty and have an increased ability to attract and retain customers. 

2 Think Global. Act Local.

Thinking globally is something all corporations must do, whether it be saving the planet or competing in a global marketplace. You must consider the big picture to survive. But you also must look to your own communities with sustainable programs, services and educational initiatives to enact real change and form better Government relations. 

3 It's a Social Media World

And it's here to stay. You want good corporate karma? Do something really cool and creative that showcases your commitment to doing right by your fellow man and people will tweet about it endlessly. They will also follow you, further promoting your brand, expanding your community base and reaching new audiences and market sectors.

4 Everybody Loves a TOMs

Have you noticed the influx of product launches and marketing campaigns built around a social mission? We have too. And we love it! Who doesn't feel good about buying a pair of shoes when it means a second pair will be given to a child in need? There's endless possibilities for creative messaging and it just feels good to do it! And as content marketing increasingly becomes the most effective way to message brands, we're here to tell ya, a social mission marketing campaign produces a lot of content.

5 The PR Factor

There is such thing as bad publicity. Shaping positive consumer perception of your brand is vital. Promoting your social responsibility projects through media outlets, and targeted public relations campaigns can help achieve this. 

Check out our Social Responsibility Initiative - 

CAKE, Creative Arts for Kids Expression